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BACKSTORY
Dig into the cultural shifts and economic forces behind the design details we live with, travel for, and sometimes take for granted.
1970s · KITCHEN DESIGN
Why Avocado Green Took Over the American Kitchen
Explore the cultural and design forces that made avocado green the defining color of 1970s kitchens.
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THEN VS NOW
The Cost of Home,
Then and Now
Homes may look different, but the journey to own one has always been a story.
THEN • 1978
$54,300
Average new home price in the U.S.
Source: U.S. Census Bureau
VS
NOW • 2026
$480,600
Average new home price in the U.S.
Source: U.S. Census Bureau
YOUTUBE COMPANION
The Death of the Sunken Living Room
Watch the fuller story with archival imagery and details that did not fit into the article.
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