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DOCUMENTING THE SPACES
THAT SHAPED OUR HOMES
Home design history,
decade by decade.
Exploring the styles, stories, and cultural moments behind the homes we grew up in.
WEEKLY NEWSLETTER
One design story every Sunday
COMPANION VIDEOS
Watch on YouTube every week
RESEARCHED FROM
Period sources & archives
1970s · KITCHEN DESIGN
Why Avocado Green Took Over the American Kitchen
Explore the cultural and design forces that made avocado green the defining color of 1970s kitchens.
EXPLORE THE ARCHIVE
Browse homes and design trends from the 1970s through Y2K.
The cultural and design forces behind from the past.
Designs, brands, and materials that time forgot.
Comparisons of designs then - and what we have now.
The Sunday Story
A weekly email for anyone who loves home design, history, and the details that matter.
THEN VS NOW
The Cost of Home,
Then and Now
Homes may look different, but the journey to own one has always been a story.
THEN • 1978
$54,300
Average new home price in the U.S.
Source: U.S. Census Bureau
NOW • 2026
$480,600
Average new home price in the U.S.
Source: U.S. Census Bureau
Latest Design Stories
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YOUTUBE COMPANION
The Death of the Sunken Living Room
Watch the fuller story with archival imagery and details that did not fit into the article.
About Asha Creative Co.
Design Stories Worth Remembering
We uncover the hidden narratives behind the world's most enduring brands. Asha Creative Co. is dedicated to preserving the craft of design through meticulous research, thoughtful editorial, and a deep appreciation for the aesthetic legacy that shapes our future.
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Design Stories Worth Remembering
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